Safety and Ethics in Human-AI Interaction
We specialise in behavioural research and strategic guidance for responsible AI development.
AI Behaviour & Risk Assessment
Assessment of how your AI behaves with real users, identifying misuse, trust issues, harmful patterns and behavioural risks in context.
Human-AI Interaction Design
Guidance on prompts, flows, and interaction patterns based on how people think, decide and trust on AI systems.
AI Safety & Standards Readiness
Defining product safeguards and governance aligned with human-AI safety, ethics and regulation.
Risks can emerge at multiple levels, across different contexts and degrees of vulnerability, often in ways that are difficult to anticipate.
About HCRAI
HCRAI was created to support responsible AI development by bringing behavioural research and strategy into these decisions. We help organisations understand how systems behave in practice, anticipate human and ethical risks, and make informed choices as both AI systems and user behaviour evolve over time.
our approach
An Iterative, Behavioural Model
We translate real-world human–AI interaction, as it unfolds in practice, into concrete design, safeguards, and governance decisions.
Context and Scope
Define the system, users and organisational boundaries.
Behavioural Risk Analysis
Identify how people use/misuse, rely on, or misunderstand the system, including differential impacts across user groups, contexts, and lived experience.
Interaction and Safeguard Design
Design mechanics, prompts, interaction patterns and boundaries that shape safer use.
Governance and Monitoring
Set human oversight, accountability, and continuous monitoring and reviews as the system and user behaviour evolves.
Research & Insights
Terms & Policies